{"id":24,"date":"2026-08-30T14:42:17","date_gmt":"2026-08-30T13:42:17","guid":{"rendered":"http:\/\/artemiy.de\/index.php\/case-studies\/university-of-suffolk-see-it-your-way\/"},"modified":"2026-08-30T15:26:11","modified_gmt":"2026-08-30T14:26:11","slug":"university-of-suffolk-see-it-your-way","status":"publish","type":"case_study","link":"https:\/\/artemiy.de\/index.php\/case-studies\/university-of-suffolk-see-it-your-way\/","title":{"rendered":"University of Suffolk | See It Your Way"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The University of Suffolk challenged us to capture their unique spirit with a bold, vibrant TV commercial that encouraged new perspectives.<\/p>\n<h2 class=\"wp-block-heading\">The Brief<\/h2>\n<p class=\"wp-block-paragraph\">We took their campaign tagline, See It Your Way, and turned it into a mantra for the production. For us, it was about leaning into practical video production gear to show something different: a Laowa Probe Lens for surreal macro detail, FPV drones weaving through campus, and stylised sets blending the real and aspirational.<\/p>\n<h2 class=\"wp-block-heading\">Production<\/h2>\n<p class=\"wp-block-paragraph\">We shot the TVC over two days on the UoS campus. The primary camera was the ARRI Amira, paired with the probe lens for intricate close-up detail, plus a slider for smooth motion and FPV drones for the opening and closing sequences.<\/p>\n<h2 class=\"wp-block-heading\">The Result<\/h2>\n<p class=\"wp-block-paragraph\">The finished film is bold, modern, and unapologetically fun \u2014 a window into what makes the University of Suffolk special.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A bold, vibrant TV commercial encouraging new perspectives, built around a mantra: how do you see things differently?<\/p>\n","protected":false},"featured_media":18,"template":"","class_list":["post-24","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/artemiy.de\/index.php\/wp-json\/wp\/v2\/case_study\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artemiy.de\/index.php\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/artemiy.de\/index.php\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artemiy.de\/index.php\/wp-json\/wp\/v2\/media\/18"}],"wp:attachment":[{"href":"https:\/\/artemiy.de\/index.php\/wp-json\/wp\/v2\/media?parent=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}