The University of Suffolk challenged us to capture their unique spirit with a bold, vibrant TV commercial that encouraged new perspectives.
The Brief
We took their campaign tagline, See It Your Way, and turned it into a mantra for the production. For us, it was about leaning into practical video production gear to show something different: a Laowa Probe Lens for surreal macro detail, FPV drones weaving through campus, and stylised sets blending the real and aspirational.
Production
We shot the TVC over two days on the UoS campus. The primary camera was the ARRI Amira, paired with the probe lens for intricate close-up detail, plus a slider for smooth motion and FPV drones for the opening and closing sequences.
The Result
The finished film is bold, modern, and unapologetically fun — a window into what makes the University of Suffolk special.